Amplify Success.
Quiet The Noise.

Joelle Kaufman

Best-Selling Author

TEDx and Keynote Speaker

$4 Billion CMO/CRO and Rock Singer

See Joelle In Action

What I Do

Coaching, Keynote Speaker, Workshop Facilitator

Performance Coaching

Performance Coaching

Exclusive Program for C-Suite Leaders: Strategic AI adoption, Drive Results, Build Agile Teams

  • Improve results & focus

  • Drive team accountability

  • Motivate authentically

  • Build career confidence

  • Access 25+ years of GTM experience

High Impact Keynotes

High Impact Keynotes

Rock star energy, focus, and impact to your events & offsites.

  • Turn setbacks into superpowers

  • AI and Emotional Intelligence – The Power Pair

  • Accelerate with Strategic AI

  • Customer Centered Strategy

  • Leading with a Growth Mindset

Live & Virtual Workshops

Live & Virtual Workshops

Align Faster. Execute Smarter. Deliver More. The Shift that Sticks.

  • Unlock Radical Collaboration

  • Accelerate revenue growth

  • Make faster decisions

  • Improve team dynamics

  • Increase high performance

>$0M

ARR Created

$0B

Increased equity value

0

People Impacted to Date

GTMFlow Clients

Meet Joelle Kaufman

Over the past 25+ years as a tech start-up executive, my teams performed exceptionally with the lowest undesirable attrition. Early in my career, I became a baseball mom and realized the connection between how I led teams and what makes for a great baseball team. Baseball is a game of resilience and unpredictability. Curveballs are off speed pitches that move as they travel through the air. They are a metaphor for the challenges of markets, people, and life.

The Curveball Method sets leaders up to achieve record-setting results.

The Curveball Method focuses on five principles:

  • Curveballs are inevitable but rarely unhittable

  • Prepare and anticipate curveballs

  • The leader determines who plays where

  • Make adjustments after a swing and miss

  • The more you practice, the better you do

Let's take your team and leadership to the next level.

#PlayBall #WinBig

What People Say About Me...


GenAI, Leadership, Founders,

C-suite leaders are placing billion-dollar bets on AI with near-unanimous confidence. Recent reporting from the Wall Street Journal and Fast Company reveals a stark AI confidence gap: executives see efficiency gains, while employees report...

Here's the uncomfortable truth: the technical expertise that got you promoted last time won't get you promoted next time. Forecasting? AI does it faster. Data segmentation? Commoditized. Copywriting? There's a bot for that. The skills that made you indispensable five...

Here's a story about two leaders I've watched over the past year—a composite of real conversations with clients navigating the same inflection point. Both stood at the threshold of integrating AI into their teams. Both saw an opportunity. But only one saw it...

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