
Best-Selling Author
TEDx and Keynote Speaker
$4 Billion CMO/CRO and Rock Singer
See Joelle In ActionCoaching, Keynote Speaker, Workshop Facilitator

Exclusive Program for C-Suite Leaders: Strategic AI adoption, Drive Results, Build Agile Teams
Improve results & focus
Drive team accountability
Motivate authentically
Build career confidence
Access 25+ years of GTM experience

Rock star energy, focus, and impact to your events & offsites.
Turn setbacks into superpowers
AI and Emotional Intelligence – The Power Pair
Accelerate with Strategic AI
Customer Centered Strategy
Leading with a Growth Mindset

Align Faster. Execute Smarter. Deliver More. The Shift that Sticks.
Unlock Radical Collaboration
Accelerate revenue growth
Make faster decisions
Improve team dynamics
Increase high performance

Over the past 25+ years as a tech start-up executive, my teams performed exceptionally with the lowest undesirable attrition. Early in my career, I became a baseball mom and realized the connection between how I led teams and what makes for a great baseball team. Baseball is a game of resilience and unpredictability. Curveballs are off speed pitches that move as they travel through the air. They are a metaphor for the challenges of markets, people, and life.
The Curveball Method sets leaders up to achieve record-setting results.
The Curveball Method focuses on five principles:
Curveballs are inevitable but rarely unhittable
Prepare and anticipate curveballs
The leader determines who plays where
Make adjustments after a swing and miss
The more you practice, the better you do
Let's take your team and leadership to the next level.
#PlayBall #WinBig

March 2, 2026
GenAI, Leadership, Founders,
C-suite leaders are placing billion-dollar bets on AI with near-unanimous confidence. Recent reporting from the Wall Street Journal and Fast Company reveals a stark AI confidence gap: executives see efficiency gains, while employees report...
Here's the uncomfortable truth: the technical expertise that got you promoted last time won't get you promoted next time. Forecasting? AI does it faster. Data segmentation? Commoditized. Copywriting? There's a bot for that. The skills that made you indispensable five...
Here's a story about two leaders I've watched over the past year—a composite of real conversations with clients navigating the same inflection point. Both stood at the threshold of integrating AI into their teams. Both saw an opportunity. But only one saw it...
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