Joelle Kaufman has been both a CRO and a CMO and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving revenue on the table.

In this Huddles Quick Take, Joelle outlines the three most common mistakes CMOs make when trying to align with sales and how to avoid them. From pipeline goals to budget tension to attribution battles, Joelle shares how CMOs can build better partnerships that actually drive revenue.

HRBrain.ai State of Work Today Podcast host Tim Glowa has a powerful conversation on the evolving role of leadership. Joelle unpacks the key ingredients for building resilient, high-performing teams, emphasizing the power of clarity, empathy, and adaptability. She shares hard-earned lessons from her journey, including how leaders can navigate uncertainty, foster a culture of ownership, and support employees through personal and professional challenges.

In this episode of Healthy Mind, Healthy Life, Joelle Kaufman shares her transformative journey as a breast cancer survivor, caregiver, and author of the upcoming book, Crushing the Cancer Curveball. Joelle reflects on how her early experiences with cancer shaped her resilience and introduced her “cancer filter” perspective, helping her find clarity amidst chaos. She discusses strategies for navigating the emotional and logistical challenges of cancer, emphasizing the importance of self-advocacy, a strong support system, and creating “happiness tripwires” to maintain positivity during treatment. Joelle’s inspiring story offers listeners hope, empowerment, and practical tools to face life’s toughest curveballs with strength and grace.

In this insightful conversation, Joelle opens up about the frustrations of modern workplace communication and the stress caused by juggling multiple platforms like email, Slack, and WhatsApp. She shares valuable advice on setting digital boundaries, navigating difficult conversations with children about technology and sensitive topics, and fostering good decision-making. Drawing parallels between parenting and business management, Joelle discusses how clear expectations and written communication, like first-day memos, can drive success in both family life and the workplace. Plus, she reflects on the lessons she’d share with her 20-year-old self, offering wisdom on career independence and personal growth.

Joelle discusses the importance of setting clear goals, providing regular feedback, and fostering a culture of accountability. She emphasizes the power of collaboration, leveraging individual strengths, and prioritizing tasks based on impact.

To balance work and family life, she prioritizes clear boundaries and transparent communication and emphasizes the importance of being present for her children and setting realistic expectations for her workload.

Joelle discusses the evolution of the next generation of Chief Marketing Officers –  “CMO 3.0,” emphasizing the strategic use of AI for competitive insights without sacrificing data authenticity. Her journey offers a masterclass in creating significant marketing value and staying ahead in a competitive landscape.

Aspiring CMOs, this one’s for you. Joelle shares indispensable advice on carving out a successful marketing career, highlighting the importance of diverse experiences, especially in sales. She underscores the value of engaging directly with customers to understand the real-world problems your product can solve. 

In this episode of the SaaS Growth Podcast, host Carl Anderson sits down with Joelle Kaufman, founder of GTM Flow, to discuss her innovative approach to driving SaaS growth. With nearly 30 years in tech, Joelle shares her Curveball Method, a framework designed to help leaders tackle unexpected challenges with focus, mindset, and clear leadership. The conversation explores the importance of identifying urgency triggers in your customer base, building accountable teams, and aligning marketing with customer success to drive results. Joelle also introduces her upcoming six-month program, Curveball Crushers, aimed at empowering leaders to navigate complex challenges and scale their companies effectively. Tune in for actionable insights to enhance growth, efficiency, and leadership in the SaaS space.

Your host, Jeff Arnold, interviews the Strategy and Revenue Catalyst of GTM Flow, Joelle Kaufman. Joelle shares her journey as a cancer survivor and introduces her “Curveball Method” for effective leadership. She discusses the importance of resilience, communication, and adaptability in both personal and professional contexts. Joelle emphasizes the power of knowledge and the need for leaders to create a personal leadership manifesto. Joelle highlights certain insights on overcoming adversity and fostering supportive, high-performing teams.

What if a breast cancer diagnosis could be the beginning of the happiest year of your life? In this powerful and deeply personal podcast episode, Joelle Kaufman shares how 40 years of navigating breast cancer—starting at age 13 when her mother was first diagnosed, shaped not only her healthcare decisions and family planning, but also her leadership philosophy and approach to life. After facing a fourth family diagnosis in 2023, Joelle turned a triple-negative, stage 2A diagnosis into a catalyst for joy, power, and transformation. A Silicon Valley CMO turned executive coach, Joelle opens up about reinventing the cancer narrative, advocating for early detection, and creating space for confidence and compassion in the face of fear. Whether you’re touched by cancer or inspired by resilience, this episode offers insights, book recs, and hope.

In this powerful and personal talk, Joelle Kaufman—seasoned Silicon Valley exec and generational cancer survivor—shares a transformative framework for navigating life’s inevitable curveballs. Drawing on stories from the boardroom, the ballpark, and the biopsy chair, she reveals how adopting a clear approach, asking the right questions, and staying open to support can turn even the most unexpected challenges into moments of growth, connection, and impact. Whether you’re in career transition, facing a health crisis, or simply overwhelmed by uncertainty, Joelle’s insights will leave you inspired—and equipped—to step back up to the plate.

What if the key to resilient leadership wasn’t control—but approach? In this new post, Joelle Kaufman unpacks three powerful lessons from The Curveball Method—a framework shaped by her own life-altering experiences and adopted by 150,000+ professionals. Whether you’re facing unexpected challenges in business or life, this article gives you the mindset, method, and momentum to swing with purpose.

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Joelle Kaufman, a seasoned B2B SaaS expert. Together, they delve into the intricacies of what makes CEOs successful, the importance of executive team dynamics, and strategies for driving company growth in challenging markets. Joelle Kaufman shares her five foundational components for CEO success, exploring themes like organizational focus, effective communication, driving team motivation, empowering teams through growth opportunities, and the embodiment of company values by leaders. Randy and Joelle also discuss the essential aspects of creating a high-functioning revenue engine and the nuances of handling business curveballs, providing actionable insights into executive decision-making and strategic alignment.

• “You must focus the organization with clarity, clarity of vision, of purpose. That will lead to clear missions that support that vision, it will lead to prioritization and most importantly, exclusion of what you are not going to do.” -Joelle Kaufman [02:52]

• “We’re always getting better. We are improving because we’re making mistakes and we’re learning. That becomes invigorating.” -Joelle Kaufman [44:33]

In this heartfelt episode, we delve into the challenges and triumphs of dealing with a cancer diagnosis, both for patients and their loved ones. We’ll explore the emotional journey that comes with cancer, offering practical coping strategies and discussing the crucial role a positive mindset can play in treatment and recovery.

Whether you’re navigating this path yourself or supporting someone who is, this episode provides valuable insights on how to build a strong support network, maintain family bonds, and integrate complementary therapies into the healing process. We’ll also touch on the importance of balancing work and treatment, and the unique challenges faced by caregivers.

Join us for an inspiring conversation filled with hope, resilience, and practical advice to help you face cancer with strength and grace