
ABOUT
PhD in Getting Stuff Done (GSD)
Joelle is a transformational leader and impactful speaker. Her specialty is driving better results by improving teams and leaders as a speaker, author, and executive performance coach. Her Curveball Method is used by over 100,000 people across the tech industry and she has personally created over $4 Billion of market capitalization.
Joelle Kaufman developed the Curveball Method through 25 years of navigating high-stakes business challenges. This approach, born from personal adversity with cancer and honed in the tech industry’s fast-paced environment, equips leaders to transform unexpected challenges into opportunities.
As a seasoned go-to-market executive, Joelle has:
• Served as CMO/CRO for companies including Bloomreach, Adify, and WorkBoard
• Created market categories and revenue growth for multiple startups
• Led through periods of significant change and uncertainty
With a background that includes Harvard Business School, training in multiple high-impact coaching methodologies, and engaging public speaking, Joelle brings a unique execution driven approach to better results.


We cannot choose the pitch, but we prefer the swing.

And if you are really curious about the rock band – enjoy a playlist…(and yes…that’s actually Rudy Sarzo on bass…and then Kip Winger).
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