ABOUT

ABOUT JOELLE

PhD in Getting Stuff Done (GSD)

Joelle is a transformational leader and impactful speaker. Her specialty is driving better results by improving teams and leaders as a speaker, author, and executive performance coach. Her Curveball Method is used by over 100,000 people across the tech industry and she has personally created over $4 Billion of market capitalization.

GTM Flow Clients Include:


Joelle live (click to watch):

Joelle Kaufman: Architect of the Curveball Method

Joelle Kaufman developed the Curveball Method through 25 years of navigating high-stakes business challenges. This approach, born from personal adversity with cancer and honed in the tech industry’s fast-paced environment, equips leaders to transform unexpected challenges into opportunities.

As a seasoned go-to-market executive, Joelle has:
• Served as CMO/CRO for companies including Bloomreach, Adify, and WorkBoard
• Created market categories and revenue growth for multiple startups
• Led through periods of significant change and uncertainty

With a background that includes Harvard Business School, training in multiple high-impact coaching methodologies, and engaging public speaking, Joelle brings a unique execution driven approach to better results.


We cannot choose the pitch, but we prefer the swing.

"By leveraging her personal experiences, Joelle shows participants how to prepare for and appropriately hit life’s curve balls."

– J. Posner

"Very relatable and ACTIONABLE content."

– A. Gerlach

"Engaging, easy to follow, and actionable! I love her storytelling style…. It weaves in the points but keeps your attention!"

– K. Murphy

"Joelle helped us tap into our energy reserves with her engaging presentation style and well-thought-out agenda."

– A. Konary

"This was an amazing workshop. I left feeling happier. And like I had a simple plan to actually embrace and celebrate the small bits of joy that often go overlooked."

– Jenny

"Joelle shared contagious energy on an important topic for all marketers and brand-builders."

– Anonymous, Zuora

"By leveraging her personal experiences, Joelle shows participants how to prepare for and appropriately hit life’s curve balls."

– J. Posner

"Very relatable and ACTIONABLE content."

– A. Gerlach

"Engaging, easy to follow, and actionable! I love her storytelling style…. It weaves in the points but keeps your attention!"

– K. Murphy

Joelle's Signature Talks

Joelle takes people through creating an approach to living a more powerful, joyful, and prosperous life. 

What People Say About Joelle...

And if you are really curious about the rock band – enjoy a playlist…(and yes…that’s actually Rudy Sarzo on bass…and then Kip Winger).

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